About us

Osterland Brand Story: Begin at Your Feet, Discover the World

The name Osterland originates from the German phrase “Eastern Land”—an image symbolizing sunrise, beginnings, and boundless possibilities. We believe every great journey starts at your feet, and the world awaits exploration and discovery through a pair of fine shoes.

Born in a craftsman town in Fujian, China, Osterland carries in its DNA a steadfast pursuit of distant horizons and a deep reverence for the land. Our founder, once a mountain guide, understood that a pair of trustworthy shoes not only carries one to physical summits but also supports the journey of the spirit. Thus, we embrace rigorous German craftsmanship as our core philosophy, selecting natural, durable materials to fuse functionality with minimalist aesthetics. We create reliable companions that traverse cities, wander through wilderness, and navigate every facet of life.

From streets bathed in dawn's first light to fields glowing with sunset's molten gold, Osterland transcends footwear—it embodies a “always on the road” attitude toward life. Crafted for every explorer, we infuse every stitch with the courage to embark, the steadiness to walk, and the fulfillment of arrival. Slip into Osterland and stride toward your Eastern Land—where fresh vistas await, and the undefined self emerges.